When a burglar pulled some pantyhose over his head and threw a rock into a window, Kent’s Meats and Groceries saw $500 in damages. We saw a golden opportunity. We were able to take the surveillance footage of the comical burglary attempt, spin it into a commercial, and release it on various social media networks. The new TV ad was instantly popular and was featured on CNN, Good Morning America, and in several other online and traditional publications across the world. See how we turned what normally would be bad news into one of the most successful commercial and marketing campaigns in Northern California history.